J.M. Weston

Brand Manifesto

ELEVATE WESTON’S SAVOIR-FAIRE TO THE STATUS OF ART.

DRAMA puts creation and savoir-faire back into the core of J.M. Weston’s brand promise.

APPROACH

DRAMA staged Olivier Saillard, the House’s creative director, in the heart of the J.M. Weston workshops. This film-manifesto expresses Weston’s creative vision and elevates its savoir-faire to the status of art – the art of walking by J.M. Weston.