L'été
Brand Strategy
TELL THE STORY OF L'ÉTÉ BY EXPLORING NEW WRITINGS
& NEW FORMATS.
In a process of innovation DRAMA launches and stages its own fragrance : L'été.
A raw interpretation of Mediterranean summers to reveal the agency's creative singularity.
L'EAU
DES POSSIBLES
APPROACH
DRAMA conceived an original, bold, limited-edition creation, in collaboration with perfumer Alexis Dadier and the Robertet house. A multi-disciplinary project, olfactory, visual and sound, amplified by a 360° launch strategy.