La Prairie
BRAND UNIVERSE
ATTRACT AN EXCLUSIVE AUDIENCE FOR LA PRAIRIE.
For La Prairie, DRAMA devised a creative strategy and designed a contemporary, aspirational brand universe. This unique and powerful representation establishes
the brand’s difference and facilitates its move upmarket.
DIVE INTO
LA PRAIRIE’S
EXPERTISE
APPROACH
Drawing from the core of the brand’s roots, DRAMA created a new territory of expression inspired by the codes of Swiss Haute Horlogerie to confirm the brand’s scientific expertise.